Google Site Links In Result Pages

Google has been displaying site links – the linked words below a main search result that leads to internal pages of that website – for some time now. But there has been a restructuring. Now, instead of the stacked appearance of several links, in several columns, more sitelinks are being seen on one line, just [...]

Google Universal Search

Google at its searchology press event announces a new feature called Google Universal Search. With this Google will now display results from various avenues of search on one page. People will no longer have to search images, videos, books, blogs, news and the web separately.
The components Universal Search will include are Books, Local search, [...]

Removal of supplemental result tag – A good news or bad news?

As I have said in my previous post, supplemental index was a garbage dump of pages that Google considered low value.  It was queried only if nothing good could be found in the main index. 
Now Google promises to pay more attention to this index. The pages in the supplemental index will be crawled at least [...]

Brand Management

Don’t let your competitors drag you through mud and spoil your reputation

You might be under impression that people interested in your products or services will find you by typing a related key term in search engines, but it is wrong. They might also key in your brand name or company name to find you.  It is because your [...]

Google supplemental results – Menace to the rankings

 
 
Just as you have first class compartment and second class compartment in trains, you have first class pages and supplemental class pages in Google. And, just as you would feel comfortable in First class compartment, your company should have better position if it is listed in main result pages of Google.
 
Google Supplemental Results are same [...]